So what can you get for $5.6 Million Dollars these days? A lot of face masks for our front-line responders with the Covid-19 Pandemic, that’s for sure. It might even fund the discovery of that much needed cure for us. It’s also the cost of a 30 second commercial during the 2020 Super Bowl.
The NFL is still the most powerful media platform in all of sports and all of television, which is why they can command that price; but beyond the Super Bowl, there are very few guarantees.
There is no doubt there are a lot of eyeballs watching the game; but what is the ROI with consumers when the commercial airs during the second half of a blowout when people start tuning out the game and start talking about next year being their year?
But what can that $5.6 million purchase elsewhere?
You could have spent $685,227 for one commercial, or for eight 30-second commercials for Sunday Night Football, or $540,090 for one, or for ten 30-second commercials for a Thursday Night Football commercial, or even $359,413 for one, or for fifteen 30-second commercials, for This is Us, TV’s most expensive scripted program. And suppose you send all that money on just one commercial to air during just one episode? What are you going to do the rest of the year to impact potential consumers?
You could spend $200,000 on a 30-second commercial for the Daytona 500, or dump it all into today’s darling - Digital Media. No doubt it’ll buy a ton of digital clicks on the internet; but are you really getting your return? And there appears no way to even track your success with digital.
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